Social media and cultural dynamics

Mass media practices
Diversity of media practices
Crafting a media campaign strategy
Elements of media environment
Identification of media to target - Circulation and audience ratings
- Readership or audience
- Track record
Advantages and disadvantages of different types of media
Types of media coverage
Social television
The transformation of media practices
Media ownership and media markets
Ownership diversity and its impact on journalism
Media ownership in Kenya
Media terrain in Kenya